For the São Paulo Auto Show, 3 VR experiences (Gear 360, Oculus Rift, HTC Vive) and an AR retail 2.0 project (Microsoft Hololens) were created and produced directly for Volkswagen, which caught the attention of the specialized press and more than 17,000 people during the event.
I closely followed the entire production, although my practical role was just to provide technological support, creating and coordinating the front-end deliveries and supervising the team of designers who processed and returned the images in real-time to the users of the attractions at the stand.
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