For Friend's Day in 2009, we created a campaign on MSN that was unprecedented at the time: each user could interact with the piece by uploading their photo and sharing it with friends. During the day of the campaign, more than 20 million users were impacted, with over 100,000 interactions and 4 servers taken down. In addition to the creation, I did the art direction and the design.

Agency: F/Nazca Saatchi & Saatchi.

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