I led a team consisting of 3 service designers, 2 UX writers, 3 UX researchers, and 6 product designers, bridging the gap between our clients and development teams from project conception to the delivery of its first version one year and two months later.


• Creating an end-to-end digital solution for the rural universe, meeting their needs and desires;
• Offering a wide range of financial and non-financial products and services, enabling a customized and seamless experience;
• Evolving journeys based on data and facts, with the consumer at the center of the experience;
• Ensuring an agile operating model, integrated with Lean, Villages, and other governance methods.


• Financial products with offers presented at the ideal moment in the farmer's production cycle;
• Marketplace with differentiated products and services from relevant partners;
• Planning and customized solutions for each stage of production with the assistance of a concierge.​​​​​​​
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